Design Brief: About IFT Sign

Create a productive and frictionless online signing experience by making all keys steps logical and self-guided and Optimize existing functions on the market by simplifying the user interactions. Meanwhile, replace cookie-cutter icons with illustrations wherever it's needed to add a warm, friendly sense to the experience. This is a logo design for IFT Sign.

My Role

Work cross-functional as a graphic designer with product manager and director to design a logo that can accurately indicate the efficient and frictionless signing experience of IFT Sign platform.

Version 1.0

Version 1 is designed by experimenting different ways of abstrating the Letters "IFT Sign".

Feedback: Version 1 has too much details, it may not be able to display clearly on the browser tab.

Version 2.0

Version 2 is designed with more abstraction to the shapes, and reduction on details.

Feedback: Version 2 looks good, but it's a bit abstract. The PM would like to see all letters "IFT Sign" included.

Version 3.0

Version 3 is designed by exploring different ways of combining the "IFT Sign" Letters.

Feedback: Version 3 looks clean and clear, but the director feels it doesn't highlight the convenience and speed of our signing process. The director would like to have pen and signature elements included.

Version 4.0

Version 4 adds pen and signature elements. The signature part is the word "sign" written in artistic font.

Feedback: Pending...